Abirami Souvaminadane
Marketing & Sales Leader:
Bridging strategy and execution to drive revenue growth and lasting client partnerships.
About Me
I am a Business Development Manager with a bachelor's in computer engineering and a master's in engineering management. I help clients grow revenue by turning market opportunities into strategic campaigns that deliver measurable results. With experience spanning business development, go-to-market strategy, and client partnerships, I bring both technical insight and commercial acumen to every challenge.
Why I Do This:
I've always been the one who loves turning opportunities into wins, sometimes more than the outcome itself! As a teenager, I planned family trips down to the last detail, and in college, I convinced my capstone team to take our project to an international conference (we ended up winning Best Paper!). Earning my master's in Engineering Management only sharpened my ability to connect strategy to execution. Now, whether it's launching a go-to-market campaign or building lasting client partnerships, what really excites me is helping people grow their business, solving challenges together, and delivering on every commitment I make.
Specialities:
Project Showcase
CareerLab
Built an AI platform for exam and interview prep; delivered on time, cut costs by 20%, and deployed the company’s first AI tool.
Marketing Campaign
Led a 6-month campaign to unify branding and boosted recognition by 210% and conversions by 30%.
Professional Projects
Academic Projects
Personal Projects
Drone Visual System
Cloud Kitchen
Planned the software lifecycle for a drone vision system, creating schedules, risk/cost plans, and a reusable PM framework.
Designed a WhatsApp-based food ordering system, helping homemakers reach 200+ customers and build financial independence.
Mood-Based Music System
Developed an AI music recommender that reads group emotions in real time, won Best Paper at an international conference.
Selected projects that highlight innovation, leadership, and measurable results. From professional to academic to personal work, each tells a story of impact.
Verifone Market Expansion
Analyzed 107K+ stores across 3 segments, identified $65M revenue opportunity, and recommended a GTM roadmap with 10x projected ROI.
Outbound Sales Program
ViacomCBS Brand Strategy
Ultrahuman Retail Strategy
Ran outbound campaigns via email and LinkedIn and closed 2 giant enterprise clients worth $1M+ each in projected revenue.
Acted as a consultant for ViacomCBS and used STP, SWOT, and perceptual mapping to develop positioning and content strategies for audience growth.
Optimized retail across 3,400+ stores, segmented tiers, cut inventory bloat, and recommended a focused 200-store model.
Beyond Work
I trained in Indian classical dance for 12 years before a knee injury forced me to switch gears. Yoga stepped in as rehab and stayed as my recharge routine. Dance is still my stress relief, but yoga is my energy reset, and together they keep me grounded. More recently, I've found joy in experimenting with vegan cooking, discovering new flavors, and learning the patience it takes to perfect a recipe. I've also picked up 3D printing, designing a handbag hook in SolidWorks, and bringing it to life on my Bambu P1S with PLA. And no portfolio of mine would be complete without mentioning Rexy, my 5-year-old dog and undisputed manager of my free time. Between yoga, dance, cooking, printing, and Rexy's antics, I've learned the value of patience, adaptability, and joy — the same qualities I bring into every project I take on.
Get in Touch
I’d love to hear from you! Feel free to reach out for opportunities, collaborations, or just a conversation.
abiramisouvaminadane@gmail.com
Phone Number
(408) 520-8940